{"id":3435,"date":"2021-04-06T17:00:00","date_gmt":"2021-04-06T23:00:00","guid":{"rendered":"https:\/\/26television.com\/?p=3435"},"modified":"2021-04-06T03:01:51","modified_gmt":"2021-04-06T09:01:51","slug":"por-que-lg-decidio-dejar-de-fabricar-celulares-y-que-puedes-hacer-si-tienes-uno","status":"publish","type":"post","link":"https:\/\/26television.com\/?p=3435","title":{"rendered":"Por qu?? LG decidi?? dejar de fabricar celulares (y qu?? puedes hacer si tienes uno)"},"content":{"rendered":"\n

LG lleg?? a ser el tercer fabricante de celulares m??s grande del mundo en el lejano 2013 y sin embargo en los ??ltimos a??os su divisi??n de smartphones ha atravesado dificultades en medio de una feroz competencia en un mercado que incluye a Apple, Motorola o Huawei.<\/strong><\/p>\n\n\n\n

Los obst??culos han sido tales que este lunes la compa????a anunci?? el cierre definitivo de su negocio de celulares en todo el mundo.<\/p>\n\n\n\n

Ya en enero, el gigante de la electr??nica de Corea del Sur dijo que estaba considerando todas las opciones para la divisi??n, despu??s de registrar casi seis a??os de p??rdidas<\/strong> que suman un total de US$4.500 millones aproximadamente.<\/p>\n\n\n\n

El adi??s afectar?? a todas las regiones en las que tiene presencia. Tambi??n a??Am??rica Latina,??su tercer mayor mercado??en cuanto a??ventas<\/strong>.<\/p>\n\n\n\n

Hasta junio de 2020, LG manten??a all?? un 4,5% de cuota de mercado, aunque lejos del 42,5% que tiene el l??der, Samsung.<\/p>\n\n\n\n

“La decisi??n estrat??gica de LG de salir del incre??blemente competitivo sector de la telefon??a m??vil permitir?? a la empresa concentrar recursos en ??reas de crecimiento<\/strong> como componentes de veh??culos el??ctricos, dispositivos conectados, hogares inteligentes, rob??tica, inteligencia artificial y soluciones de empresa a empresa, as?? como plataformas y servicios”, dijo la compa????a en un comunicado.<\/p>\n\n\n\n

\"Evoluci??n
Pie de foto,LG era uno de los fabricantes de smartphones m??s longevos del sector.<\/figcaption><\/figure>\n\n\n\n

Pero al margen de las p??rdidas, la consultora Counterpoint achaca este cierre a que “cuando comenz?? la era de los tel??fonos inteligentes, LG adopt?? el sistema operativo de Microsoft en lugar de Android <\/strong>e hizo una entrada relativamente tard??a al sistema operativo de Google”.<\/p>\n\n\n\n

Ese, seg??n los expertos, es un factor que les habr??a hecho perder atractivo a sus celulares.<\/p>\n\n\n\n

“A pesar del lanzamiento de algunos dispositivos innovadores, LG no logr?? cautivar a los consumidores<\/strong>, lo que tambi??n provoc?? un cambio de estrategia”, dice la consultora.<\/p>\n\n\n\n

A todo esto hay que a??adir que LG decidi?? luchar en el segmento de gama alta y media <\/strong>de smartphones<\/em>, uno de los que cuenta con m??s rivales y que la propia compa????a calific?? de “incre??blemente competitivo”.<\/p>\n\n\n\n

Pero ??qu?? pasar?? con quienes tienen un modelo de LG?<\/strong><\/p>\n\n\n\n

\"Modelo
Pie de foto,El LG G6, lanzado en 2017, incorporaba dos c??maras y un reconocimiento de huella en su parte trasera.<\/figcaption><\/figure>\n\n\n\n

Normalidad<\/h2>\n\n\n\n

Lo primero que hay que tener en cuenta es que el cierre no va a suponer que ning??n celular vaya a dejar de funcionar <\/strong>de la noche a la ma??ana y por ese lado, sus due??os pueden estar tranquilos.<\/p>\n\n\n\n

La marca confirm?? que en los pr??ximos meses ofrecer?? soporte<\/strong> a quienes tienen un celular de la firma surcoreana famosa por sus televisores y otros electrodom??sticos.<\/p>\n\n\n\n

“Proporcionaremos soporte de servicio y actualizaciones de <\/strong>software<\/strong><\/em>para los clientes de los productos existentes durante un per??odo de tiempo que variar?? seg??n la regi??n”, dijo en referencia a las legislaciones sobre garant??as v??lidas en cada pa??s.<\/p>\n\n\n\n

Y aunque se espera que la liquidaci??n del negocio de telefon??a m??vil se complete el 31 de julio<\/strong>, el inventario de algunos modelos existentes a??n puede estar disponible despu??s de esa fecha.<\/p>\n\n\n\n

\"LG
Pie de foto,LG se ha aliado con el proveedor automotriz Magna International para fabricar piezas para autom??viles el??ctricos.<\/figcaption><\/figure>\n\n\n\n

El negocio de los tel??fonos inteligentes es la m??s peque??a de las cinco divisiones de LG y representa solo el 7,4% de sus ingresos.<\/p>\n\n\n\n

Actualmente, su cuota de mercado mundial de telefon??a m??vil es de alrededor del 2%.<\/p>\n\n\n\n

LG todav??a tiene un s??lido negocio de electr??nica de consumo<\/strong>, particularmente con electrodom??sticos y televisores.<\/p>\n\n\n\n

De hecho, es la segunda marca de televisores m??s vendida del mundo<\/strong> despu??s de Samsung.<\/p>\n\n\n\n

En diciembre lanz?? una empresa conjunta con el proveedor automotriz Magna International para fabricar componentes clave para autom??viles el??ctricos.<\/p>\n\n\n\n

\"Edificio
Pie de foto,LG focalizar?? su esfuerzo de desarrollo tecnol??gico en otras divisiones.<\/figcaption><\/figure>\n\n\n\n

“En el futuro, LG continuar?? aprovechando su experiencia m??vil y desarrollar?? tecnolog??as<\/strong> relacionadas con la movilidad, como 6G, para ayudar a fortalecer a??n m??s la competitividad en otras ??reas comerciales”, agreg?? un portavoz.<\/p>\n\n\n\n

Los analistas dijeron que el rival surcoreano Samsung y empresas chinas como Oppo, Vivo y Xiaomi<\/strong> probablemente se beneficiar??n m??s de la salida del mercado de LG.<\/p>\n\n\n\n

Los fabricantes de tel??fonos inteligentes tuvieron problemas durante la pandemia de covid-19.<\/p>\n\n\n\n

Las??ventas bajaron un 10%<\/strong>??en 2020, principalmente debido a los cierres que limitaron la apertura de tiendas.<\/p>\n\n\n\n

BBC News<\/p>\n","protected":false},"excerpt":{"rendered":"

LG lleg?? a ser el tercer fabricante de celulares m??s grande del mundo en el lejano 2013 y sin embargo en los ??ltimos a??os su divisi??n de smartphones ha atravesado dificultades en medio de una feroz competencia en un mercado que incluye a Apple, Motorola o Huawei. Los obst??culos han sido tales que este lunes […]<\/p>\n","protected":false},"author":1,"featured_media":3436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"class_list":["post-3435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-internacionales"],"yoast_head":"\r\nPor qu?? 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